What Is a Donor Persona?

What Is a Donor Persona?

A donor persona, also known as a donor profile or supporter persona, is a semi-fictional representation of an ideal donor or supporter for a nonprofit organization or cause. It is a detailed and research-based characterization that helps nonprofits better understand...
How to Be an Activist

How to Be an Activist

Being an activist is very important if you want to make a difference. You must know where you’re going and what you need to do. Having the necessary skills and resources to make a difference can help you reach your goals.   Know Your Goal Before you start working on...
How to Run a Successful Charity Fundraiser

How to Run a Successful Charity Fundraiser

Getting organized for a fundraising campaign can be a bit overwhelming. There are so many details involved, that it can feel like there’s a lot of work to be done. You need to create a campaign page, send out resources, segment email lists, and collect graphic...